Our aim is to help you and your staff become effective and informed ambassadors for your destination. England Originals will enable you to attract more customers through association with the new product as well as through customer recommendations and repeat bookings.

The events will be active and interactive and designed to deliver knowledge and skills in a relaxed and enjoyable format for front line staff and business owners alike.

Post-event a set of tools will be available FOC to take back to your business and use as part of your internal staff development activity.

Each half day session will include:

  • An introduction to the new England Originals product including a demonstration of the England Originals app
  • Details on how your destination is being promoted internationally as part of the England Originals product and how your businesses can benefit
  • Chance to network with businesses in your locality